As tech giants like Apple and Facebook prepare to invest billions of dollars on films and TELEVISION, long time Hollywood executive Jeffrey Katzenberg is planning to compose some huge look for initial material, too.
Katzenberg started his profession at Paramount Pictures (where he dealt with Star Trek: The Motion Picture), however is best understood for running Disney’ s movie department throughout the duration in the late 1980s and early 1990s that saw the release of classics like The Little Mermaid and Beauty and the Beast, and after that for establishing DreamWorks and leading DreamWorks Animation, which was gotten in 2015 by NBCUniversal .
Katzenberg informed The New York Times that he’ s constructing a brand-new business that will establish premium, short-form video for tablets and mobile phones. The name of the business is WndrCo , whose sporadic site presently explains it as “ a brand-new media and innovation business ” that ’ s based in Los Angeles and San Francisco.
Apparently Katzenberg is aiming to raise $2 billion for the business (which he confesses is “ a high bar ”-RRB-, and he ’ s had conferences with everybody from Apple to Disney to Google. A regulative filing from early this year exposed that WndrCo had actually currently raised $591 million .
With all the costs that he’ s wishing to do to produce brand-new material, Katzenberg stated it’ s seriously crucial to own the circulation platform also: “ Content is the king maker, it’ s not the king. The king is the platform. HBO is the king. Netflix is the king. Spotify is the king.”
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